Guides · updated November 2026
Plain answers for people who make, buy and sell ads: what display advertising is, every banner size, banner examples that play, and how DOOH screens work. Written by Madington, the makers of MAiKE.
The ads here are live samples for Kestrel and Tass, two made-up brands. Their photos were made with AI.
Start with display advertising if it’s new to you, or go straight to the sizes, the examples or the screens.
Display
Where display ads run, the formats, how they’re bought and measured, and what makes one work.
Read the guide →
Sizes
Every standard banner size in one chart, drawn to scale, with mobile, HTML5 file weight and high impact formats.
Read the guide →
Examples
Live banners in desktop, mobile and high impact sizes, with a note on what works in each one.
Read the guide →
DOOH
Digital out-of-home explained: how it differs from OOH, where the screens are, how it’s bought and the screen sizes.
Read the guide →Madington, the company that makes MAiKE. Madington has made ad technology since 2009.
No. The guides explain display and DOOH advertising for anyone who makes, buys or sells ads. Where MAiKE helps, each guide says how at the end.
An AI ad maker from Madington. Paste the page you advertise and it builds the ad in every format you need: display banners and high impact, and DOOH and OOH creative, set up with you by the MAiKE team.
Bring a page you advertise. We’ll show you MAiKE building the ad in the formats you need.